- Don’t treat objects like women, man.
After the Dude wakes up in the Malibu police chief’s office, he finds that Jackie Treehorn called the cops because he was being “abusive” at his party. Still under the influence of the drugged cocktail, Dude mumbles, “Jackie Treehorn treats objects like women, man.” As we alluded to above, what sort of a Freudian slip could better sum up the fetishization and sexualization of technology during the ensuing decade and into the 2000s?
Several times in the film the Dude seems like an accidental prophet. Just as he saw where our aggression was heading by dating the check September 11, 1991, as he watched Bush declare war on Iraq in the opening scene, so does his limber mind intuit what’s in store for the world when it comes to sex and commerce. In 1990 (when the film was meant to take place[24]) and even in 1998 (when it was filmed), the world still had no idea of the degree to which people would come to “treat objects like women,” that is, as objects of desire. Remember that until the iMac came out in 1998, most gadgets were strictly coveted for their utilitarian economics, not for their “sexy” ergonomics. How’s the smut business, Jobsey? These days, it’s everywhere. Only the four unflinchingly ironic eyes of the Coen Brothers would see that a fetish for gadgetry is a variety of porn in its own right, not just a channel for its dissemination. And that’s cool. That’s cool. But the dangers of techno-lust are the same as the dangers of porn: namely, a disconnect from a more innate way of living, one which tends to make humans feel healthy and happy.
The truth of reality, is that you are a simple emanation of your core. Your core is the pure energy within. Within, your true self is a singularity of your own consciousness.
Shut The Fuck Up Donnie. Let us all kill the little man inside us questioning all of our great leaps towards happiness